In order to have a greater likelihood for ultimate success,who should be involved in the new service development process?
A) Customers and employees
B) Suppliers,distributors and all employees
C) All members of the internal and external environment except customers
D) Top management only
E) Members of the marketing department only

Question

Quizplus · Accepted Answer

Customers provide valuable feedback and insight into what they need and want in a new service, while employees can offer their expertise and knowledge of the company's capabilities and limitations. Involving both groups in the development process can lead to a more successful outcome as their input can guide the direction of the service and ensure it meets the needs and expectations of both stakeholders. Including suppliers and distributors can also be beneficial, but may not always be necessary or feasible. Top management and the marketing department can provide guidance and support, but should not be the only parties involved in the development process.

In Order to Have a Greater Likelihood for Ultimate Success,who