At the _____ stage of the service development and innovation process,the new service is made available to a limited number of its potential customers.
A) Commercialization
B) Business analysis
C) Market testing
D) Service development and evaluation
E) Post introduction evaluation

Question

Quizplus · Accepted Answer

Market testing is the stage in which the new service is made available to a limited number of potential customers in order to obtain feedback and assess its market potential. Commercialization is when the new service is fully launched and offered to the public. Business analysis involves evaluating the financial feasibility of the new service. Service development and evaluation is the stage where the service is designed, developed, and tested before market testing. Post introduction evaluation occurs after the service has been launched, and its performance is measured and evaluated.

At the _____ Stage of the Service Development and Innovation