If customers believe they have multiple service providers to choose from for a particular service,or if they can provide the service for themselves,their levels of adequate service are _________ those of customers who believe it is not possible to get better service elsewhere.
A) Lower than
B) Higher than
C) More volatile than
D) More stable than
E) The same as

Question

Quizplus · Accepted Answer

When customers have multiple service providers to choose from or can provide the service themselves, their expectations for adequate service are higher because they believe they can find better options if their current service is unsatisfactory.

If Customers Believe They Have Multiple Service Providers to Choose