Which of the following statements about forecasting in global markets is true?
A) The same forecasting techniques that work in the United States work around the world.
B) Salespeople are especially important to the forecasting process when an executive is attempting to forecast international sales.
C) For international marketing forecasts,the top executives rather than the salespeople can provide the most accurate numbers.
D) In the bottom-up forecasting method used in international sales,little input is taken from the salespeople.
E) Computer simulations produce the most reliable sales forecasts for selling in international markets.

Question

Quizplus · Accepted Answer

Salespeople are crucial in the forecasting process for international sales because they are often closer to the customers and markets, providing valuable insights that can lead to more accurate forecasts. Their direct interaction with the market provides them with a unique perspective that is vital for understanding market dynamics, customer behavior, and potential sales trends in different regions, making their input especially important for international forecasting efforts.

Which of the Following Statements About Forecasting in Global Markets