Katherine is developing a forecast for her company's next year's sales of an organic fertilizer to retail gardening nurseries.She is assembling the sales estimates for her company's product by adding together the territory estimates provided by her salespeople.She is engaging in _____ forecasting.
A) cumulative
B) geographic
C) gross margin quota
D) profit quota
E) bottom-up

Question

Quizplus · Accepted Answer

Katherine is using the estimates provided by her salespeople to develop the forecast, which is a bottom-up approach. The other options (A, B, C, and D) are not applicable to the scenario described.

Katherine Is Developing a Forecast for Her Company's Next Year's