Buyers are not interested in facts about a product or a seller's company unless those facts help solve their wants or needs.

Question

Quizplus · Accepted Answer

Buyers are primarily focused on finding solutions to their problems or fulfilling their needs. While information about a product or seller's company may be interesting, it only becomes relevant to a buyer when it directly addresses their concerns or provides value to them. Therefore, it is important for sellers to understand their target audience and craft their messaging in a way that speaks to their audience's wants and needs.

Buyers Are Not Interested in Facts About a Product or a Seller's