Robina received a memo with the name of a person who wrote to her company inquiring about the firm's radiology equipment.The person who made the inquiry is best classified as a:
A) qualified prospect.
B) client.
C) lead.
D) prospect.
E) customer.

Question

Quizplus · Accepted Answer

The person who made the inquiry is not yet a customer or client, but rather a lead who has shown interest in the company's products or services. A qualified prospect would have already been assessed as having a higher likelihood of making a purchase.

Robina Received a Memo with the Name of a Person