When a large chain of stores such as Home Depot or Kmart buys items centrally from its home office,selling companies often designate it as a _____ account,which means that its needs are handled by their corporate offices and local salespeople need not attempt to solicit business from any of its branches that come within their territory.
A) house
B) bounce-back
C) functional
D) limited
E) generational

Question

Quizplus · Accepted Answer

A "house account" refers to a customer or account that is managed directly by the company's corporate office rather than by individual sales representatives or local branches. This approach is often used for large, important clients like Home Depot or Kmart, where the corporate office handles all their needs to ensure consistency and efficiency in service and sales efforts.

When a Large Chain of Stores Such as Home Depot