As Sandra concluded her sales interview with Burt,she said,"I'm pleased you see the value of this new software for managing your inventory.Can you suggest some other small business owners who might like to see it?" Sandra is using the _____ method of prospecting.
A) selling center
B) endless-chain
C) lists and directories
D) spotter
E) canvassing

Question

Quizplus · Accepted Answer

The endless-chain method of prospecting involves asking current customers for referrals to other potential customers. In this scenario, Sandra is asking Burt for suggestions of other small business owners who might be interested in the new software. Therefore, option B is the correct choice. The other options are not relevant to this scenario.

As Sandra Concluded Her Sales Interview with Burt,she Said,"I'm Pleased