The process of determining if a lead is indeed a prospect is referred to as:
A) sourcing a lead.
B) brokering a deal.
C) precalling a customer.
D) qualifying a lead.
E) seeding a client.

Question

Quizplus · Accepted Answer

The process of determining if a lead is truly a potential customer is known as qualifying a lead. This process involves assessing the lead's interest, budget, and authority to purchase, among other factors, to determine whether they meet the criteria for a prospect.

The Process of Determining If a Lead Is Indeed a Prospect