Often the primary function of salespeople at trade shows is to:
A) engage in cold calling.
B) study customers' responses to product features and benefits.
C) make customized and individualized presentations for all interested buyers.
D) make use of the Internet to popularize their products.
E) discover and qualify leads for future follow-up.

Question

Quizplus · Accepted Answer

The primary function of salespeople at trade shows is to discover and qualify leads for future follow-up. They identify potential customers and gather information about their interest in the product or service. This information can then be used for future sales follow-up and to develop targeted marketing campaigns.

Often the Primary Function of Salespeople at Trade Shows Is