In the final paragraph of a sales letter,the writer should:
A) wait until the last sentence to demand money.
B) seek commitment to the desired course of action.
C) use expressions like "Why not buy now?" to give the reader the feeling of having a choice.
D) remind the reader that the offer being made in the sales letter will never be canceled.
E) assume that the reader is intelligent enough to know what needs to be done and avoid repeating information provided in the body of the letter.

Question

Quizplus · Accepted Answer

The final paragraph of a sales letter should seek commitment to the desired course of action, whether it's making a purchase or scheduling a meeting. This helps to motivate the reader to take action and avoid procrastination. Waiting until the last sentence to demand money (A) can come across as abrupt and pushy, while using expressions like "Why not buy now?" (C) may make the reader feel like they are being forced into a decision. Reminding the reader that the offer will never be canceled (D) can also seem pushy and manipulative. While assuming that the reader is intelligent enough to know what needs to be done (E) can be beneficial, it's important to provide a clear call to action to avoid confusion or uncertainty.

In the Final Paragraph of a Sales Letter,the Writer Should