Studies have shown that using customer relationship management systems:
A) hinders the ability of salespeople to provide customized sales presentations.
B) has a positive impact on being adaptive while selling.
C) reduces the versatility of salespeople.
D) provides complete access to customers' details to all employees of a company.
E) helps firms create automated relationship correspondence systems.

Question

Quizplus · Accepted Answer

Studies have shown that using customer relationship management systems has a positive impact on being adaptive while selling. These systems help salespeople easily access customer information, track customer interactions, and analyze data to personalize their sales approach and better meet customer needs. This leads to increased customer satisfaction and ultimately, more sales.

Studies Have Shown That Using Customer Relationship Management Systems