Roland is surprised when one of the members of his sales team begins telling the prospect about all of the other products his company offers. Roland recognizes this is not consistent with the value proposition guideline of:
A) being specific
B) reflecting the issues that the buyer is concerned with
C) being tied to the prospect's mission statement
D) having member of the sales team being highly knowledgeable about the value proposition
E) sharing the value proposition with both senior and middle managers
Correct Answer:
Verified
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