All of the following are accurate descriptions of modern marketing EXCEPT which one?
A) Marketing is the creation of value for customers.
B) Marketing is managing profitable customer relationships.
C) Selling and advertising are synonymous with marketing.
D) Marketing involves satisfying customers' needs.
E) Marketing is used by for-profit and not-for-profit organizations.

Question

Quizplus · Accepted Answer

Selling and advertising are tactics used within the larger scope of marketing, but they are not synonymous with marketing. Marketing involves more than just sales and advertising, and includes creating, communicating, delivering, and exchanging offerings that have value for customers.

All of the Following Are Accurate Descriptions of Modern Marketing