A(n)________ is the set of actual and potential buyers of a product.
A) market
B) audience
C) group
D) segment
E) exchange

Question

Quizplus · Accepted Answer

A market refers to the group of individuals or organizations that have a need or want for a particular product or service, and are willing and able to pay for it. This includes both actual buyers and potential buyers who may be interested in purchasing the product in the future.

A(n)________ Is the Set of Actual and Potential Buyers of a Product