A(n)________ is some combination of products,services,information,or experiences offered to consumers to satisfy a need or want.
A) market offering
B) value proposition
C) demand satisfaction
D) need proposition
E) evoked set

Question

Quizplus · Accepted Answer

A market offering is a combination of products, services, information or experiences that are offered to consumers to satisfy a need or a want. It is a bundle of benefits that is being offered to the market to satisfy the customer's needs. A value proposition is a statement that emphasizes the unique benefit that a company offers to its customers. Demand satisfaction refers to the satisfaction that the customers get from the products or services that they have purchased. Need proposition is not a commonly used term in marketing. An evoked set is a group of brands that a consumer considers when making a purchase decision.

A(n)________ Is Some Combination of Products,services,information,or Experiences Offered to Consumers