Selecting which segments of a population of customers to serve is called ________.
A) market segmentation
B) positioning
C) customization
D) target marketing
E) managing the marketing effort

Question

Quizplus · Accepted Answer

Target marketing is the process of selecting specific segments of consumers to serve based on various factors such as demographics, psychographics, behavior, and preferences. It involves evaluating the attractiveness of each segment and choosing those that align with the company's goals and capabilities. Market segmentation involves dividing the overall market into smaller groups with similar characteristics, while positioning refers to the way a company's product or service is perceived in the minds of customers. Customization relates to tailoring products or services to individual customers' needs or preferences. Managing the marketing effort involves planning, executing, and monitoring various marketing activities to achieve a company's objectives.

Selecting Which Segments of a Population of Customers to Serve