You have learned from this course that the most basic concept underlying marketing is that of ________.
A) selling and advertising
B) customer identification
C) retaining customers
D) human needs
E) fulfilling consumer wants

Question

Quizplus · Accepted Answer

The most basic concept underlying marketing is that of human needs. Marketing aims to identify and satisfy the needs of consumers by creating products or services that cater to their wants and desires. Selling and advertising, customer identification, and retaining customers are all important components of marketing, but they are built upon the foundation of fulfilling human needs.

You Have Learned from This Course That the Most Basic