Which marketing orientation holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do?
A) product concept
B) production concept
C) selling concept
D) marketing concept
E) societal marketing concept

Question

Quizplus · Accepted Answer

The marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do.

Which Marketing Orientation Holds That Achieving Organizational Goals Depends on Knowing