Which of the following refers to sellers being preoccupied with their own products and losing sight of underlying consumer needs?
A) selling myopia
B) marketing management
C) value proposition
D) marketing myopia
E) the product concept

Question

Quizplus · Accepted Answer

Marketing Myopia is a term that describes a seller's preoccupation with its products, rather than a focus on understanding the customer's needs and wants. This narrow focus can lead to a loss of market share and decline in overall profitability.

Which of the Following Refers to Sellers Being Preoccupied with Their