Which of the following marketing management concepts is most likely to lead to marketing myopia?
A) customer-driven marketing
B) customer-driving marketing
C) societal marketing
D) marketing
E) product

Question

Quizplus · Accepted Answer

The marketing management concept that is most likely to lead to marketing myopia is the product concept. This is because companies that focus too much on their products may become too inwardly focused and fail to see changing customer needs and preferences. This can lead to a failure to innovate and keep up with competitors, ultimately resulting in a decline in sales and profits.

Which of the Following Marketing Management Concepts Is Most Likely