Which customer question is answered by a company's value proposition?
A) "Why should I buy your brand rather than a competitor's?"
B) "How does your brand benefit society?"
C) "What are the costs and benefits of your brand?"
D) "What kind of experience will I have with products and services associated with this brand?"
E) "What are the benefits of being a loyal consumer of your brand?"

Question

Quizplus · Accepted Answer

A company's value proposition is a statement that explains why a customer should choose a particular brand over its competitors. Therefore, it directly answers the question of "Why should I buy your brand rather than a competitor's?"

Which Customer Question Is Answered by a Company's Value Proposition