The art and science of choosing target markets and building profitable relationships with them is called ________.
A) marketing management
B) positioning
C) segmentation
D) selling
E) differentiation

Question

Quizplus · Accepted Answer

Marketing management involves the process of identifying and selecting target markets, developing and promoting products and services to meet those markets' needs, and capturing value in return. This includes segmentation, positioning, and differentiation strategies. Selling, on the other hand, focuses on persuading customers to buy a product or service, whereas marketing management aims to help customers solve problems and satisfy their needs.

The Art and Science of Choosing Target Markets and Building