Many sellers make the mistake of paying more attention to the specific products they offer than to the benefits and experiences produced by these products.These sellers suffer from ________.
A) selling myopia
B) marketing management
C) marketing myopia
D) value proposition
E) the product concept

Question

Quizplus · Accepted Answer

Marketing myopia refers to a narrow focus on the specific products a company offers rather than the broader benefits and experiences produced by those products. This can lead to a lack of innovation, failure to meet customer needs, and ultimately, loss of competitive advantage.

Many Sellers Make the Mistake of Paying More Attention to the Specific