The consumer can obtain information from any of several sources.Which of the following is NOT one of these types of sources?
A) personal
B) commercial
C) attitude
D) public
E) experiential

Question

Quizplus · Accepted Answer

The four main types of information sources available to the consumer are personal sources (such as family and friends), commercial sources (such as advertising), public sources (such as government agencies), and experiential sources (such as using the product or service). Attitude is not a type of information source, but rather refers to the consumer's own beliefs and feelings about a product or service.

The Consumer Can Obtain Information from Any of Several Sources