Almost all major purchases result in ________,or discomfort caused by post-purchase conflict.
A) need recognition
B) cognitive dissonance
C) purchase decisions
D) legitimization
E) dissatisfaction

Question

Quizplus · Accepted Answer

Cognitive dissonance is the mental discomfort that arises from a situation in which an individual has conflicting thoughts or beliefs, and it is a common experience after making a significant purchase. This discomfort is due to the fear of making the wrong decision or missing out on a better option, and it can lead to buyer's remorse or feelings of regret. The other options may be related to the purchase process, but they do not capture the specific post-purchase conflict that is the focus of this question.

Almost All Major Purchases Result in ________,Or Discomfort Caused by Post-Purchase