Generally,the consumer's purchase decision will be to buy the most preferred brand,but two factors can come between the purchase intention and the purchase decision.Which of the following is one of these factors?
A) postpurchase behavior
B) attitudes of others
C) cognitive dissonance
D) alternative evaluation
E) new product adoption

Question

Quizplus · Accepted Answer

The attitudes of others can influence a consumer's purchase decision. For example, if someone highly regarded by the consumer does not approve of the product, the consumer may change their purchase decision based on this external opinion.

Generally,the Consumer's Purchase Decision Will Be to Buy the Most