After the purchase of a product,consumers will be either satisfied or dissatisfied and engage in ________.
A) variety-reducing behavior
B) alternative evaluation
C) post-purchase behavior
D) product expectations
E) information searches

Question

Quizplus · Accepted Answer

Post-purchase behavior refers to the actions taken by consumers after they have purchased a product, including their evaluation of the product and their level of satisfaction or dissatisfaction. This can include feedback to the retailer or manufacturer, word-of-mouth recommendations or complaints, and decisions about future purchases.

After the Purchase of a Product,consumers Will Be Either Satisfied