Andy is in the process of buying a new car.He is highly involved in the purchase and perceives significant differences among his three favorite models.Andy's next step is most likely to be ________.
A) postpurchase behavior
B) alternative evaluation
C) opinion leadership
D) cognitive dissonance
E) purchase decision

Question

Quizplus · Accepted Answer

Alternative evaluation is the next step in the consumer decision-making process after identifying the problem/need, searching for information, and establishing criteria. Andy has already identified his favorite models and now needs to evaluate them against his criteria to make a decision.

Andy Is in the Process of Buying a New Car