The ___________ approach fits better with today's relationship marketing focus than does a hard sell or glad-handing approach.

Question

Quizplus · Accepted Answer

The customer-solution approach focuses on understanding the customer's needs and providing tailored solutions to meet those needs. This approach is better suited for relationship marketing which aims to build long-term customer relationships based on trust, satisfaction, and loyalty. Hard-sell and razzle-dazzle approaches are based on aggressive sales tactics that may turn off or alienate customers. Sales development focuses on increasing sales revenue and may not necessarily prioritize building relationships with customers. Personal relationship approach can be effective in building long-term customer relationships, but it may not be applicable or feasible in all situations.

The ___________ Approach Fits Better with Today's Relationship Marketing Focus