Which of the following is the first step in Kotter's eight-step plan for implementing change?
A) Create a new vision to direct the change and strategies for achieving the vision.
B) Communicate the vision throughout the organization.
C) Establish a sense of urgency by creating a compelling reason for why change is needed.
D) Plan for, create, and reward short-term "wins" that move the organization toward the new vision.
E) Form a coalition with enough power to lead the change.

Question

Quizplus · Accepted Answer

The first step in Kotter's eight-step plan is to establish a sense of urgency by creating a compelling reason for why change is needed. This is necessary to help employees understand why change is necessary and to motivate them to support the change effort. Without a sense of urgency, it may be difficult to get employees on board and committed to the change effort.

Which of the Following Is the First Step in Kotter's