We are more likely to be persuaded by the ________ route to persuasion when we are distracted or busy.

Question

Quizplus · Accepted Answer

The peripheral route to persuasion involves being swayed by superficial or superficially appealing characteristics, such as the speaker's appearance, tone of voice, or use of slogans, without engaging in critical thinking or deep analysis. When we are busy or distracted, we may not have the mental capacity to fully engage with the central route, which requires more cognitive effort and analytical thinking.

We Are More Likely to Be Persuaded by the ________