Walking through the stores the day after a holiday,Doria was told by a salesperson that the merchandise was marked down 10% for the day and then the sale would end.Chances are the salesperson is hoping Doria will be swayed by

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The salesperson is using the scarcity principle, which creates a sense of urgency to purchase before the sale ends. This can make the customer more likely to make a purchase they wouldn't have made otherwise, since they feel like they might miss out on a deal.

Walking Through the Stores the Day After a Holiday,Doria Was