Which of the following is NOT a guideline for an effective testing of an ad?

Question

Quizplus · Accepted Answer

Using mainly pretests is not a guideline for effective testing of an ad. In fact, it is important to use both pretests and posttests to ensure that the ad is effective in achieving its objectives. Pretests are helpful in identifying potential issues with the ad before it is launched, but posttests are necessary to measure the actual impact of the ad on consumers. Therefore, options B, C, and D are all important guidelines for effective testing of an ad.

Which of the Following Is NOT a Guideline for an Effective