The set of nine principles adopted by large advertising agencies to improve preparation and testing of ads is referred to as:
A) Positioning Advertising Copy Testing (PACT)
B) Post-Advertising Commercial Testing (PACT)
C) Principles of Advertising Consumer Testing (PACT)
D) Promotional Advertising Content Testing (PACT)
Correct Answer:
Verified
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Q59: One example of a(n) _is the number
Q60: A disadvantage of_ is that there is
Q61: Good tests of advertising effectiveness must address
Q62: Which of the following is one of
Q63: take posttest measures of an advertising campaign's
Q64: studies are used to measure the effects
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Q66: Which of the following is NOT a
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