are thoughts that occur to a consumer when reading, viewing, and/or hearing a communication.
A) Conative impressions
B) Affective responses
C) Elaborations
D) Cognitive responses

Question

Quizplus · Accepted Answer

Cognitive responses are thoughts that occur as a result of processing a communication, such as advertising or marketing messages. These may include thoughts about the usefulness or relevance of the product, memories of similar products or experiences, or beliefs about the brand or company. Affective responses refer to emotional reactions, while conative impressions involve a person's attitudes, intentions, and motivation. Elaborations refer to expanding upon the information provided in a communication.

Are Thoughts That Occur to a Consumer When Reading, Viewing