Which category of cognitive responses includes a message recipient's reactions to factors such as the creativity of an ad, the quality of the visual effects, colours, voice tones, and the like?
A) Ad execution-related thoughts
B) Attitude toward the brand
C) Support arguments
D) Source derogations

Question

Quizplus · Accepted Answer

This category of cognitive responses pertains to the recipient's thoughts and reactions to various aspects of the ad's execution, including visual effects, colours, voice tones, creativity, and other similar factors. Attitude toward the brand, support arguments, and source derogations are other categories of cognitive responses that pertain to different aspects of the message or the source of the message.

Which Category of Cognitive Responses Includes a Message Recipient's Reactions