Although there is no single precise definition of consumer involvement, most conceptualizations of it focus on:
A) consumer motives
B) personal relevance
C) personal goals
D) consumer wants

Question

Quizplus · Accepted Answer

Most conceptualizations of consumer involvement focus on personal relevance, which refers to the degree to which a product or service has a significant bearing on the consumer's life, reflecting their needs, values, or interests.

Although There Is No Single Precise Definition of Consumer Involvement