Negative thoughts about a spokesperson in an ad are called:
A) message blockages
B) source blockages
C) source derogations
D) counterarguments

Question

Quizplus · Accepted Answer

Source derogations refer to negative thoughts or evaluations about the spokesperson or source of a message, such as skepticism about their credibility or expertise. This can lead to a discounting effect, where the message is less persuasive or impactful because of the negative perceptions of the source. Message blockages and counterarguments are related concepts that refer to other types of obstacles or objections to the message itself, while source blockages may refer to physical or logistical barriers to receiving the message.

Negative Thoughts About a Spokesperson in an Ad Are Called