Which response hierarchy views the consumer as engaging in passive learning and random information catching?
A) Dissonance/attribution
B) Low-involvement
C) Standard learning
D) Informative processing

Question

Quizplus · Accepted Answer

The low-involvement response hierarchy views the consumer as engaging in passive learning and random information catching, as they have little motivation or interest in the product or decision. This hierarchy is most commonly associated with low-cost, frequently purchased products where consumers do not invest much time or effort in the decision-making process.

Which Response Hierarchy Views the Consumer as Engaging in Passive