Marketers trying to sell_________ most effective.
Will find the use of a catchy jingle or ad slogan to be
A) services where differentiation is important
B) products characterized by high-involvement response hierarchy
C) products characterized by a low-involvement response hierarchy
D) consumer durables that require detailed information

Question

Quizplus · Accepted Answer

Catchy jingles or ad slogans are most effective for products with a low-involvement response hierarchy, such as household items or impulse purchases. These products are often bought without much thought or consideration, and a memorable jingle or slogan can help the brand stick in the consumer's mind.

Marketers Trying to Sell_________ Most Effective