Some people have questioned the fact that Nike maintained their endorsement contract with Tiger Woods after his personal "fall from grace". The ill feelings that some people have towards him and his behaviour could be an example of:
A) source blockage
B) counterargument
C) message blockage
D) source derogation

Question

Quizplus · Accepted Answer

Source derogation refers to the negativity towards the spokesperson or endorser of a product, which can affect the brand's image or sales. In this case, some people may have negative feelings towards Tiger Woods after his personal scandal, and as a result, may view Nike's decision to continue their endorsement contract with him negatively.

Some People Have Questioned the Fact That Nike Maintained Their