According to the hierarchy, advertisers of products like light bulbs, ketchup, computer paper, nail clippers, and other items bought without a lot of thought need to use heavy repetition strategy.
A) three-orders response
B) low-involvement
C) dissonance-attribution
D) high-involvement

Question

Quizplus · Accepted Answer

Low-involvement items are products bought without much thought or consideration, and as a result, advertisers of these types of products need to use a heavy repetition strategy to increase the likelihood of the product being remembered and purchased. This strategy aims to create top-of-mind awareness, which means when the consumer sees the product in-store, they are more likely to remember it and make a purchase. Therefore, the correct choice is B, low-involvement.

According to the Hierarchy, Advertisers of Products Like Light Bulbs