Marketers of_________ often must communicate with passive and uninterested consumers who may focus more on nonmessage elements such as music, slogans, and jingles than on message content.
A) personal computers
B) x-ray machines, road building equipment, and walk-in refrigeration units
C) ketchup, mustard, margarine, and soy sauce
D) employment services

Question

Quizplus · Accepted Answer

Ketchup, mustard, margarine, and soy sauce are products that are commonly purchased and used by consumers. As a result, marketers of these products often have to communicate with passive and uninterested consumers who may focus more on non-message elements such as music, slogans, and jingles than on message content. These products are also often part of a larger market where there are many similar products available, so marketers may have to work harder to differentiate their brand and catch the consumer's attention.

Marketers Of_________ Often Must Communicate with Passive and Uninterested Consumers