To attract new customers, a promotional manager may consider brand messages that:
A) give less detail, in favour of catchy jingles and visuals
B) include strong peripheral clues
C) support high-involvement processing
D) appeal to the consumer's intellectual capacity

Question

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The Answer of To attract new customers, a promotional manager may consider brand messages that:
A) give less detail, in favour of catchy jingles and visuals
B) include strong peripheral clues
C) support high-involvement processing
D) appeal to the consumer's intellectual capacity

To Attract New Customers, a Promotional Manager May Consider Brand