The_________ is a model that addresses the differences in the ways consumers respond to persuasive messages.
A) cognitive response model
B) AIDA model
C) 5-W's model of communication
D) elaboration likelihood model

Question

Quizplus · Accepted Answer

The elaboration likelihood model is a model that explains how consumers respond differently to persuasive messages based on their level of involvement and motivation towards the message. It suggests that there are two routes to persuasion- the central route which involves deep thought and processing of the message, and the peripheral route which relies on superficial factors like source attractiveness or credibility. This model is widely used in marketing and advertising to understand how different types of messages will be received by consumers.

The_________ Is a Model That Addresses the Differences in the Ways