An ad for Nivea skin cream which is used by women states that the cream allows you to "give your skin back its own wrinkle control." This ad is using __________segmentation.
A) benefit sought and demographic
B) psychographic and behaviouristic
C) demographic and psychographic
D) behaviouristic and benefit sought

Question

Quizplus · Accepted Answer

The ad is targeting women who are concerned about maintaining their skin's youthfulness, which is a benefit sought. However, the language used in the ad ("give your skin back its own wrinkle control") implies that the target audience is likely to be older women, which is a demographic segmentation. Therefore, the ad is using benefit sought and demographic segmentation.

An Ad for Nivea Skin Cream Which Is Used by Women