describe(s) the group of consumers toward whom an overall marketing program is directed.
A) Audience
B) Demographics
C) Millennials
D) The target market

Question

Quizplus · Accepted Answer

The overall marketing program is directed towards the target market, which is the specific group of consumers that the company aims to reach with their product or service. A target market is identified based on factors such as demographics, psychographics, behavior, and geographic location.

Describe(s) the Group of Consumers Toward Whom an Overall Marketing