An ad for a travel agency offers trips especially designed for grandparents and their grandchildren to enjoy together. This example illustrates the use of ________ segmentation.
A) lifestyle
B) behaviouristic
C) demographic
D) geographic

Question

Quizplus · Accepted Answer

The ad for the travel agency is targeting grandparents and their grandchildren, which is a clear indication of demographic segmentation. The segmentation is based on age, family relationship, and possibly income level.

An Ad for a Travel Agency Offers Trips Especially Designed